A customer’s shopping basket can get a massive increase with Point of Purchase (POP) promotions. So, in conclusion, lots of merchants are now considering their shop’s point of purchase policy. According to the writings in the Journal of Academy of Marketing Science, many point of sale display manufacturers and retailers demand an increase in the sales of their products and have a vision to display more variety. Adding brands to your sales in the POP can increase the sales pitch. Despite everything, there is a lot to learn about the POP policy. Following are some things you must know about POP to be comfortable with the idea.
- The difference between point of purchase (POP) and point of sale (POS)
POP and POS are both related to the same thing, a transaction leads to a product. The point of purchase is concerned with the amount of space surrounding the cash register, the small display you pass by with the delicious nuts, Pringles and chocolates. On the other hand, the point of sale display stands are for actual transaction, where the products are scanned, paid and bagged.
- Why should you use POP?
You can use your point of purchase to tempt customers to focus on particular products and then actually buy them at the spot. You can create additional space with the help of the point of purchase. The major goal of a point of purchase is to create a distraction for the customers and increase the products in their baskets, with a hint of improving their shopping experience.
- What is the Point of Purchase?
POP is considered to be an in-store marketing strategy, to assist you in finding necessary products and to increase the cost of your basket. POP is a specific portion of the store, where customers are captured. For instance, bins, promotional stands, and slogans used for creating heat around a promotion. This is known to be the point where the customer purchases the product.
- Different types of POP
- Semi-permanent displays: A display that remains from a few months to a whole year. These displays are also called secondary displays or off-shelf displays. Better designing and quality is offered in these type of displays.
- Permanent displays: These displays are commonly preferred by many brands. They are made to last for years.
- Temporary Displays: This display is usually build to last for a couple of months. They feature distinct promotions, mostly seasonal promotions. These type of displays are constructed from cardboard.
Who uses Point of Purchase?
POP is mostly used by brick and grout retail stores to make sure that the customers purchase last minute items.
Point of purchase should form part of your marketing toolbox
The point of purchase strategy of your store should form a strong aspect of your business. There are many tools that you can use to enhance your approach towards targeting your audience to purchase more and more last-minute products. For more information, please log on to http://www.corex.net.au/.